Born and raised in Brevard County, Ron Canniff is more familiar than most with all the Space Coast has to offer. Before coming on board with Shelter Mortgage as a mortgage loan specialist, Ron Canniff worked as a manager for 25 years in retail, honing an understanding of customer service and communication. It was here that he also developed vital interpersonal skills that have proved to be valuable assets in his current position.
Since joining the company, Canniff has assisted borrowers all along the Space Coast. His days are spent discussing and evaluating qualifications for specific programs and options, and creating connections between real estate agents and borrowers that allow homebuyers to get off on the right foot when making the big purchase. He also enjoys a more active role in the community, attending many events and open houses that keep him connected.
As a loan officer, his ability to listen carefully to his clients and to understand exactly what they are looking for have been an indispensable asset, and he takes pride in any opportunity to help his community. “When someone is applying for a home, they’re typically nervous or stressed out, and it’s very exciting when I get to tell them that they’ve qualified and make the process easier,” Canniff said.