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most personal and distinctive markers of these milestones is often a piece of jewelry, whether it be a wedding band, a class ring or a necklace. One of my most cherished possessions, for instance, is a gold and black ring given to me by my grandfather when I graduated high school. He explained that it was, in fact, my grandmother’s high school class ring, and ever since I have turned to it whenever I needed a little piece of her strength, wisdom and warmth. Every one of us has a piece or two like that. More than an accessory, jewelry can serve as a window into our pasts and our futures; a manifestation of events and people in our lives whose influence we want to remember, and some day pass down. Jeweler Peter Indorf of Peter Indorf Designs has found his calling in listening to these stories and retelling them through his work.
A Lifelong Commitment
From a workshop based out of his truck on the shores of Marin County, California, in the early 1970s, Indorf began what would become a lifelong commitment to crafting unique and lasting pieces of jewelry for his community. After a move to Connecticut a couple of years later, he set up a slightly more traditional storefront and continued to establish himself as a reliable and knowledgeable business owner in the New Haven area. Eventually expanding to three locations, Indorf describes how he created lasting relationships with clients and his community over more than 40 years of experience. “When they find someone they like and trust, it’s a lifelong bond,” he explains of his clientele. “We’ve always treated our customers in a way that honors that relationship.”
A Passion for People
While mainly self-taught, Indorf also has professional credentials from institutions such as the Gemological Institute of America, in addition to being a certified appraiser. It is this valuable fusion of creativity, passion, professionalism and reliability that define and drive Indorf’s business, along with a passion for people motivated by the stories his creations celebrate. Now, after falling in love with and marrying fellow jeweler Patricia, he has made the move to Melbourne. “I’m enjoying getting to know this community and building friendships here,” Indorf says. Along with his expertise, Indorf brings a business model driven by each client’s individual needs.
Utilizing his website, peterindorf.com, as his storefront, as well as a new office in which he plans to work by individual consultations, Indorf’s approach focuses on personalized and customized jewelry. “I found that what was happening, especially with bridal, I was finding these beautiful couples who… want something unique to them,” he says. Recognizing this desire for the pieces themselves to reflect their owners, he offers both his own designs for purchase as well as individual consultations and custom made designs, giving clients the opportunity to tell their own stories while utilizing his expertise and artistic guidance. Whether using gemstones, settings of antique or heirloom jewelry, or creating an entirely new piece from scratch, Indorf offers his guidance through the entire process.
Unique and Intricate Stories
After all, as Indorf knows better than most, every couple and individual has a unique and intricate story to tell. His passion is utilizing his craft to ensure the jewelry he creates reflects those stories, offering a beautiful and enduring artifact of an individual, a relationship, or a memory. In one example, he recalls, a client was looking for a ring that would do more than just commemorate her relationship. In her consultations with Indorf, she recounted how the couple met while hiking on the Alpine trail, picking forget-me-nots. As if that story isn’t romantic and memorable enough already, Indorf was able to find a new means to memorialize it in his own way, through his work. Collaborating with her, Indorf designed a beautiful band inlayed with gemstones in the patterns of the flowers themselves. Just one example of Indorf ’s driving inspiration. “I couldn’t think of anything better than to help people in love share their love for each other.”
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